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Strategic Investments Gain Speed

İbrahim Erdemoğlu, Chairman of the SASA Board of Directors, states that 2024 was filled with uncertainties and transformations in global and local economies. He specifies that in this process where global inflation is trying to be brought under control, as SASA, they prioritized investments that will reduce Turkey's current account deficit and create employment. Erdemoğlu explains that the construction, mechanical assembly, and commissioning processes carried out in Türkiye's largest PTA production facility with a capacity of 1,75 million tons have been completed, and they have started commercial production as of March 3, 2025. He points out that with this investment, their production capacities and competitiveness in the petrochemical sector will increase significantly. At the same time, he expresses that their import dependency will decrease and export potential will strengthen. Mentioning that SASA will increase its annual polyester production capacity of 1,2 million tons to 2 million tons in 2025 through the Fiber and MTR investments, Erdemoğlu says that they aim to increase their export rate to 50 percent in the long term with those investments. Erdemoğlu expresses that, as a raw material supplier, SASA focuses on markets where it has a competitive advantage in its global growth strategy and that quality, customer service, and competitive prices are their most important competitive tools.

4 BILLION DOLLARS OF INVESTMENT HAS BEEN MADE IN THE LAST 10 YEARS

Erdemoğlu states that SASA has made an investment of approximately 4 billion dollars in the last 10 years after it was incorporated into Erdemoğlu Holding A.Ş. in 2015. He underlines that those investments are based on strategic goals such as supporting sustainable growth, increasing employment, promoting industrialization, and developing circular economy models.

NEW OPPORTUNITIES IN LATIN AMERICA AND NORTH AMERICA ARE BEING EVALUATED

Stating that SASA has a strong competitive advantage in the European market, Erdemoğlu says that they aim to increase their current market share. He adds that their target is to be more active in regions where they have a geographical advantage, such as the Middle East. While Erdemoğlu emphasizes that quality and customer satisfaction are the determining factors when it comes to competition in North America, he states that Latin America offers great potential in terms of polyester consumption. Reminding that Turkey is still a serious importer of polyester, Erdemoğlu states that, as SASA, they will continue to strengthen their position as a strong supplier in the domestic market. Erdemoğlu states that R&D is one of SASA's most critical business lines and that they carry out intensive work with expert teams in R&D centers with cutting-edge technology. He adds that they attach great importance to R&D projects for sustainable polyester and biobased fiber production.

GREEN PRODUCTION, CARBON EMISSION REDUCTION, AND CIRCULAR ECONOMY ARE AMONG THE PRIORITY ISSUES

Erdemoğlu states that SASA has been prioritizing environmentally friendly production policies for many years and that they publish annual sustainability reports and act with the principle of continuous improvement in line with the recommendations of consultancy firms. Specifying that the PTA line they commissioned is one of the most environmentally friendly facilities in the world, Erdemoğlu says that this facility will produce its own energy thanks to its production technology, and the excess energy it generates will be used in SASA's existing production lines. SASA has implemented a solar power plant project with 16 MWp power in Adana within the scope of its sustainability investments, Erdemoğlu states, and he adds that with the land solar power plant with 40 MWp power which is about to be completed in Gaziantep, approximately 15 units of every 100 units of energy consumed by SASA will be met from renewable sources.

THEIR FIBER AND MTR INVESTMENTS WILL BE COMPLETED IN 2025, POLYESTER CAPACITY WILL DOUBLE

Stating that their fiber and MTR investments will be completed in 2025, Erdemoğlu adds that their polyester production capacity will reach 2 million tons. Erdemoğlu points out that the raw material produced by the completed PTA facility will be used largely at the company's current capacity and that this investment will make a great contribution to SASA's production processes. He specifies that the purchase of 6,500 decares of land has been completed within the scope of the large-scale petrochemical investment project to be implemented in Yumurtalık. He explains that, following the legal procedures, SASA will start this major investment move of 25 billion dollars. Erdemoğlu concludes by saying that this colossal investment will reduce Türkiye's foreign dependency in the petrochemical sector and states that they will continue sustainable and competitive investments to ensure that SASA becomes a stronger player in the global market.

Source of News: Platin Magazine, April 2025 Issue

 
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